SMIDSY – Sorry Mate, I Didn’t See You

SMIDSY ad from Maurice Blackburn “that counters the prevailing ‘blame the rider’ line used so widely by road safety agencies that fails to acknowledge the shared responsibility of road safety. Aimed fair and square at drivers, the 84% statistic is one that is sure to rock the dominant paradigm.

The ad is the product of a collaboration between Maurice Blackburn Lawyers, the Australian Riders’ Division of Motorcycling Australia and the Victorian Motorcycle Council.”